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Former DJ duo debuts world's first flavoured brazil nut
Truly Nuts! 12 varieties, 25% Profits to the Amazon Rainforest
Download Now!Truly Nuts!™ Assets
Meet the Founders
Gareth Lloyd
Greg Vickers
Gareth Lloyd
Gareth Lloyd has carved a formidable path in the world of international entrepreneurship. With a portfolio spanning over two decades and 30 entities in 18 countries, Gareth's expertise encapsulates an array of sectors, from commodities to tech, recruitment to agriculture, and consumer goods to Agri-tech.
Gareth's journey began at the University of Manchester in 1997, where he met friend and business partner Greg Vickers as two DJs in Manchester’s legendary electronic music scene. After graduation, he moved into recruitment, eventually starting a consulting and staffing business in 2006. Gareth's role as Co-Founder and Director propelled the Amoria Group into a global leader in consulting, staffing, and human capital, serving the technology, engineering, and energy sectors across 40 countries.
In 2012, Gareth and Greg embarked on a ground-breaking venture by co-founding White Lion Foods, a global Agri-tech group headquartered in Singapore. Under his and Greg's leadership, White Lion Foods swiftly became the world's leading processor of Brazil nuts, exporting to over 50 countries. From White Lion Foods, the wild new healthy snack company Truly Nuts! was born. The business offers the world's first savoury flavoured Brazil nut snacks as well as allocating 25% of its profits to the planet, marking a significant step toward creating positive change in the world.
Having co-founded Amoria Bond Charitable Trust in 2009, a registered charity dedicated to alleviating child poverty and enhancing education, Gareth's business philosophy can be encapsulated in a single, powerful statement: "Make humanity healthier, bring wealth to the communities we serve, and leave Earth in better shape than we found it."
Greg Vickers
Greg Vickers’ academic journey took him to Manchester University, where he met friend and business partner, Gareth Lloyd. His passion for dance music flourished into a successful DJ career, where nights at the renowned Sankeys Soap and performances at Glastonbury showcased his talent globally. However, his heart was drawn to Brazil.
Amidst Brazil's vibrant culture, Greg's entrepreneurial spirit shone. He co-founded White Lion Foods with Gareth, revolutionising the Latin American food industry. Starting with garlic exports from Peru, White Lion Foods swiftly became the largest exporter in 2014, empowering thousands of workers.
Greg and Gareth soon ventured into Brazil nuts, establishing a thriving operation in Puerto Maldonado. His expertise, honed through years of hands-on involvement in land acquisition, facility construction, and recruitment, solidified White Lion Foods as a market leader in quality and service. By 2020, White Lion Foods became the leading exporter of Brazil nuts from Peru, reaching over 50 countries.
Under Greg and Gareth’s visionary leadership and despite the doubters, 2023 saw the launch of Truly Nuts!, an innovative line of healthy Brazil nut-based snacks that have pledged 25% of profits back to the Amazon and other global projects. Greg’s initiatives not only transform the business landscape but also contribute significantly to the well-being of the local communities, emphasising the power of compassion and commitment in shaping a better future for all.
Good for You
Experience the health benefits of our nutrient-packed nuts.
Good For The Community
We work closely with local and indigenous families of the Amazon to
harvest sustainably and help them protect their communities.
Good For Our Planet
Each crunch helps protect the Amazon rainforest and our planet. It's
about making a difference.
